
Dear addi fans,
in less than a month the time has come – from March 26th, 2021 to March 28th, 2021 the first digital handicraft fair will take place and we are on! We will come straight to your home with our entire exhibition stand. This is addi@home!
We are very pleased to be able to take advantage of this great alternative to a virtual trade fair. It is a great opportunity that we certainly do not want to miss. Although it will be new and exciting for all of us, we are counting on you and hope that we can inspire you with our latest must-haves as much as they inspire us. As good as a wrap filled with olives, walnuts, seafood, a sauce quintet and other delicious addi ingredients … stay curious, it will be nutty, maritime and digital!
All you need to immerse yourself in the addi world is an internet connection, a PC, laptop, tablet or smart phone and your trade fair ticket. An individual appointment can also be arranged in advance with an employee from our trade fair team. Spontaneous visitors are of course also very welcome. We are there for you on March 26th and 27th, 2021 from 6:00 a.m. to 8:00 p.m. and on Sunday, March 28th, 2021 from 6:00 a.m. to 6:00 p.m.
Even after the trade fair weekend, our digital trade fair stand will be visible to everyone for at least 3 months. However, you must definitely register beforehand. The ticket shop closes on March 28th, 2021.
And if you are not attending the digital handicrafts fair h+h 2021, please feel free to make an appointment with our sales team. Send your appointment request to show@selter.com and we will check it and get back to you.
Anne-Marie Stehle +49 (0)2352-9781-24
Serap Olgun +49 (0)2352-9781-15
Marc Bestgen +49 (0)2352-9781-22
TRADE FAIR GUIDE – A FIRST OVERVIEW
Each participant starts in the so-called lobby. There you have an overview of all features, as well as an initial recommendation for relevant contacts, exhibitors and upcoming trade fair programs.
The exhibitors and products are represented on the showfloor. There, you have access to the stands of the various exhibitors, which in turn are referred to as showrooms. So-called brand cards facilitate orientation on the show floor.
At the stand of the respective exhibitor, the showroom, you can get all the relevant information about the company, products and services. For a more detailed overview, see this video.
SYSTEM CHECK
The use of Chrome, Firefox orSafari is recommended for participation in the digital trade fair. The video and audio calls take place on the website. A comfortable headset is recommended for this.
An integrated system check helps to test and adjust your own hardware, the browser, the settings and the authorizations beforehand.
LOG IN
A ticket code is required for registration. If this has not yet been purchased, you can buy the code here
As soon as a ticket code is available, you can use it to register here and a password will be assigned. From then on, you always log in with the email address and your password at the following link
After successfully logging in, you end up in the lobby, the digital event platform.
You can find more information about the system check and the log in in this video.
OWN PROFILE, LOBBY, NAVIGATION
Every exhibitor and visitor create their personal profile on the digital event platform. In addition to the usual personal data, certain interests for industry-specific topics are also stored here. It says: the more informative in the profile, the better. Once the profile has been maintained, networking can begin.
The lobby is the starting area of the h+h fair, it is the navigation center and gives an overview of everything.
The integrated full-text search can be used to search for exhibitors or the program.
There is also the option of maintaining your own calendar “My Schedule”. So you can create your own individual trade fair program and maintain it.
You can find more information on this in this video.

The management team at addi has a new member since February 1st, 2021. Caroline Deutschmann, up to now the manager of the production, has been appointed to the general manager. Her areas of responsibility continue to be in production, personnel, technology and building management.

After a TV report about addi needles on German TV in January 2021, addi fans let us know on social media that they wanted to learn more about knitting needles and crochet hooks made in Germany.
That’s why we have listed some links to blob articles and films about factory visits here in Altena.

Square needles that don’t leave grooves in your fingers. Ergonomics and circular knitting needles for effortless knitting combined in one needle. A fine stitch pattern even for beginners and a good feel. We are talking, of course, about the successful addiNovel product.

Giving young people a chance to be well equipped for the future. That is what we have made our task at addi. As a family business, we see it not only as our duty to offer apprenticeships and internships, but also simply as a pleasure.

Dear addi partners, the addi team says a very, very big thank you for your loyalty, your support, your orders, your understanding and for your friendship. We appreciate it very much and will continue to work hard for you in 2021. You as partners and customers count as the most important part of the addi team.
We wish you and your families a blessed Christmas and a lot of confidence and even more health for 2021. Come well into the New Year.

Thomas Selter, known throughout as Mr.addi, has actually been working for addi for 49 years. A long time, during which he has led the company very successfully and developed it into the quality market leader. Under his leadership, addi has also survived the difficult times of the 80s and 90s of the last century

Dear customers,
We kindly ask you to first contact your local specialist dealer where you purchased our product with any complaints.
However, should you have any difficulties there, we will of course try to help you. SERVICE is written in capital letters at addi! In this case we ask you to send us a photo of the complained product with the current date and the corresponding proof of purchase to addi@selter.com

The professional training has been close to addi’s heart for decades. We at addi see giving young people a good chance for their professional career as an important task for companies. Therefore, we do not only support the trainees in their field of expertise, but also try to give them social skills

Since 191 years there is the company addi, which is officially called Gustav Selter GmbH & Co. KG. But everyone talks only about addi. This is of course also due to the strong brand presence. And that caused due Hella Selter, the mother of the current owner Thomas Selter, 70 years ago.