Thomas Selter, known throughout as Mr.addi, has actually been working for addi for 49 years. A long time, during which he has led the company very successfully and developed it into the quality market leader. Under his leadership, addi has also survived the difficult times of the 80s and 90s of the last century

The professional training has been close to addi’s heart for decades. We at addi see giving young people a good chance for their professional career as an important task for companies. Therefore, we do not only support the trainees in their field of expertise, but also try to give them social skills

Since 191 years there is the company addi, which is officially called Gustav Selter GmbH & Co. KG. But everyone talks only about addi. This is of course also due to the strong brand presence. And that caused due Hella Selter, the mother of the current owner Thomas Selter, 70 years ago.

For many years, and even today still a little bit, he is a strong voice for the middle class. He was and is particularly active in the “Association of Family Entrepreneurs”. Reason enough to get his own report.

Enjoy reading it (in German language).

Stay cool with this cap sleeve top made of “BLOOM”, a pure natural yarn from LANGYARNS (70% cotton, 18% viscose, 12% linen).

Inspired by nature, the shades of the quality BLOOM have been developed from the rich colours of the world.

“Thanks for the great webinar.” Just a great idea!” – “Thank you very much for the webinar and for all the information” – Thank you very much! Great content, confidently conveyed! These are the feedbacks to the first addi webinar on Friday, 26.06.2020. 2 hours, which addi gave to the participating retailers,

Recently dear Fanny from the blog “yarnarundtheworld” visited us in Altena. She visited the needle production and was surprised how much manual work goes into addi needles made in Germany. A circular knitting needle needs about 25 work steps until it is perfect and leaves our factory. In her blog post Fanny gives a look behind the scenes of addi.

addi supports the Project Meaningful
In 2016 the “Project Meaningful” was initiated by Dr. Edda Jaleel (neuroscientist), Frank Montua (KKH), Thomas Jänisch (myboshi) and Simon Schier (plus H GmbH & Co. KG). In addition to the relaxing and stress-reducing effect, the aim of the project is to highlight the healing and preventive power of manual labour,

Welcome to addi.

addi has been producing finest knitting needles and crochet hooksin Altena in a family business since 1829. Of course we do not only rely on tradition, but also consistently on innovative production processes and technologies.

The responsible use of available resources has always been of central importance for addi. This is why addi participated in the Ökoprofit project of the NRW Ministry of the Environment and has now received the official certificate after a one-year extensive project phase and an intensive final examination.