Tradition since 1829
All addi products come from the house of Gustav Selter GmbH & Co. KG, which produces premium tools and fine handicraft needles made in Germany. It is Europe's only manufacturer of a complete assortment of knitting and crocheting needles, and the family business today is led by the sixth generation.
More than 100 employees work in production at the company headquarters in Altena. In a process extending over 20 steps, they produce premium needles, which are distinguished by the smoothest surfaces and perfect form. Selter needles are made of brass, aluminium, steel, plastic, as well as bamboo, and they are sold worldwide under the “addi” brand. In America, they are called “the legendary addi turbo needles”. The quality characteristics of the round knitting needles are primarily the especially smooth, perfect transitions between yarn and needle.
The addi brand today stands for premium handicraft needles made of durable materials such as brass, aluminium, steel, plastics, and bamboo
The foundation for the now international company was laid in 1829 by Peter Heinrich Selter. He left his father's farm in Ohle (in Germany's Sauerland region) to find work and wages in the thriving wire industry of the city of Altena. Once he arrived in Altena, he began producing crocheting needles as a home industry in addition to his work as a wire drawer. He founded the Selter company in 1829. He, along with his family, filed the hooks on the head end themselves by hand. Finished products were transported to the neighbouring city of Iserlohn on foot, as the companies there were already exporting goods throughout the world. The company's continuing success story is characterised by strong relationships abroad, a diverse variety and continuous innovation for new products. This was the only way to remain ahead of the competition over the decades. By 1850, over 200 types of crocheting needles were produced by the family company – some with wooden or ivory grips, among others.
Over the course of the company's history, production was extended to include tool manufacturing. The basis for this expansion was the know-how gained by wire processing for the production of steel needles. Today, these products are sold as promotional materials.